What is Martech
In the simplest form, Martech is marketing empowered by technology. The digital tools are seamlessly integrated into one stack. Businesses can connect with a large number of potential consumers, to convert them into loyal clients.
Overview
Martech started as an automated marketing tool. It involved the optimization of search engines, data analytics, and monitoring tools. Over time, the needs of marketing overlapped with the other business processes.
Components of Marketing Technology
Modern marketing would not exist without Martech. In 2011, Scott Brinker developed the general landscape of the marketing technology. He converged marketing, sales, customer service, and business operations.
An efficient Martech stack is designed and built for interdependence between one tool and the other. Let us look at the common tools in a Martech stack;
· Digital Asset Management (DAM); It plays a pivotal role in the centralization of resources in managing essential data for digital marketing. It manages media files such as images, and videos for the best output.
· Data Analytics; Raw data is untenable in business intelligence. The analysis of data collected is used to assess and improve marketing campaigns. It quantifies the data into real solutions for a competitive edge in the industry. Marketers use the tools to convert potential customers to sales.
· Social media and Content management; Are the tools that create an efficient web presence for a company. The process allows interaction and management of users in digital platforms, including; social media, landing pages, websites, blogs, and e-mail.
· Business Management; Are non-marketing tools that assist in the management of personnel, tasks, and finances. Project management tools are essential in streamlining workflows, management of teams, and development of new strategic plans.
Conclusion
A Martech stack is different according to the needs of a company. It is beneficial to the management in initiating new strategies on the go. Transform your marketing and business processes using a personalized marketing technology.